PROOF OF PRACTICE

We're proud to commit 6% of all sales to our values: 5% to Túffenup Kids and 1% to environmental causes.

Túffenup operates on a Practice is Proof model. This is not a charitable 'add-on'; it is a structural component of our unit economics.

Operational Stance: We maintain a strictly humanitarian position. We do not remain neutral in the face of systemic injustice or the machinery of war. Our resources are allocated toward the protection and development of human potential, starting with Túffenup Kids.

What’s Túffenup Kids?

Túffenup Kids is our commitment to supporting young people who need opportunity, guidance, and connection, driven by our founder Charlie's early experiences climbing.

Where does the 1% go?

1% of sales is contributed to verified carbon and plastic removal.

How do I know that the money is used appropriately?

We'd love to join 1% for the Planet, but our current turnover doesn't justify the admin fees. Instead, a third-party accountant audits our accounts to verify that these funds are held in separate accounts and funds from within these accounts are paid to appropriate recipients only. 

We'll publish to who all our contributions are made as they occur!

Our first audit will be undertaken 30 September 2026.